Hispanic Influence in the U.S. Market

Hispanics, the largest ethnic minority in the U.S., represent 13% of the U.S. population.

In Oregon, Hispanics are the largest ethnic minority representing 10% of the state's population. According to the most recent census data, there are over 383,925 Hispanics in Oregon - which has grown 144% since 1990.
In the tri-county area (Multnomah, Washington, Clackamas, and Clark) Hispanics population has increased 191% to 161,831.
The number of Hispanic people in Multnomah county has increased by 170% since 1990 to 59,930 residents.
In Portland there are over 36,058 Hispanics, which reflects a 160% increase since 1990 - 6.8% of the city's population.
According to recent market studies the buying power of Hispanics in the Portland Metropolitan area represents over $3.5 billion per year. (Source: Larson Report '06)
Oregon is one of the top 10 fastest growing Latino populations in the U.S.
Today, there are over 1.5 million Hispanic-owned firms in the U.S. that generate over $200 billion in sales. (Source: U.S. Hispanic Chamber of Commerce)
The number of Hispanic firms in the U.S. increased over 76% between 1987 and 1992.
In Oregon, in 1992, there were 3,538 Hispanic-owned firms which generated over $331 million in revenues. (Source: U.S. Department of Commerce)
Between 1987 and 1996 the number of Hispanic women-owned businesses grew by 206%. As of 1996, there were 382,400 Hispanic women-owned businesses nationwide. (Source: U.S. Department of Commerce)
The City of Portland was listed by Hispanic Magazine, a national publication, as one of the top ten cities for Hispanics to live in terms of quality of life.